The Evolution Of Advertising
December 31st, 2009
It used to be that those involved in planning a media buy only had to worry about print media. Magazines, newspapers, etc. were all companies had to work with before radio and television advertising began. Print media limited those who would see the advertisement because not everyone could afford to buy newspapers or magazines. And not everyone could read either. And often by the time a message was viewed, it might not be current.
Traditional media planning for broadcast involves choosing where and at what time to place an ad. Things that need to be considered include price and how many people the ad will reach. But once again, things are changing. More companies are taking their money to the Internet, where even more people can be reached. I am sure that Internet advertising will be around for a long, long time but it will be interesting to see how it progresses and what the next new thing will be to change the media buying world again.
Entry Filed under: Business