Serve the Under-served

October 27th, 2009

People have a countless number of interests. There is unlimited potential for someone to produce a product or deliver a service which taps into some of the less popular interests. It is a good strategy to think small. Think of interests that are under-served. Develop a niche marketing strategy that may not be of interest to the general population, but that does appeal to people in the target market. Go all out for potential customers within the niche, but do not expend resources on people who fall outside of that narrow market. If you have identified the market properly, you will see your efforts rewarded.

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Entry Filed under: Miscellaneous

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