Will the paid link debate ever end?

March 6th, 2009

It seems like the debate over paid links and sponsored blog posts will never end! Every week I read something else about Google’s opinion on paid links or some SEO “expert” ranting about the importance of using paid links. It seems pretty clear to me where this issue is heading. Google has made it very clear that they are going to penalize those caught buying or selling paid links and they don’t seem interested in changing their minds. Once Google gets better at automatically detecting paid links on websites that are posted by link-brokerage services, I think the practice will have to die down. Google is the boss when it comes to the search world and what they decide generallly goes.

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